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View ArticleInterview: How Home Cooking Trends Will Change Grocery & Restaurant...
Chef Nicholas Morgenstern of the eponymous NYC ice cream parlor chats with PSFK about evolving preferences in the ways consumers buy, cook and consume food
View ArticleOp-Ed: The Winning And Losing Ads From Super Bowl Sunday
Rob Campbell, Chief Strategy Officer at Deutsch Los Angeles, unpacks which spots were most and least effective on advertising's big day
View ArticleOp-Ed: Advertising’s Key Takeaways From Super Bowl LII
Oliver Fuselier and Dustin Callif, Managing Partners at Tool of North America, take a look at the strategies behind this year's Super Bowl ad campaigns
View ArticleHow Elon Musk Turned A Rocket Launch Into An Unforgettable Marketing Opportunity
A Starman sitting in a tin can is currently navigating the heavens, soundtracked by David Bowie. How did it—and we—get there?
View ArticleInterview: Making Your Meal Work For Your Biology
Habit's Chief Innovation Officer Heather Cutter sat down with PSFK to explain how her company is using specific biological data to make diet suggestions
View ArticleHow High Fashion Is Going The Way Of The Museum Gift Shop
From Nike x MoMA to Jeff Koons x Louis Vuitton, a host of collaborations between fashion and art are popping up
View ArticleThis Olympic Pavilion Can Claim To Be The Darkest Building On Earth
Sprayed with Vantablack Vbx2, the Hyundai pavilion at the Winter Olympics in South Korea absorbs 99% of light
View ArticleOp-Ed: Understanding What Consumers Want Without Ever Asking Them
With Coca-Cola launching four new flavors of Diet Coke, Black Swan Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy
View ArticleSportswear Stores Create Space For Customers To Play eSports
The UK retailer Sports Direct is joining up with Game Digital to create venues for hosting live matches
View ArticlePSFK Introduces The Digital Banking Playbook
PSFK's new report with Microsoft highlights how financial institutions can optimize operations and reinvigorate the client experience with digital tools
View ArticleAt New York Fashion Week, Almost Every Brand Is Aligning With A Cause
NYFW gave us some edgy, interesting trends, from Victoria Beckham’s shaped leather dresses to Alexander Wang’s wet-look belted coat. But does championing a cause always make for brilliant fashion?
View ArticleAugmented Reality Adds Outer Space Scenery To NYC Rock Concert
For the band Starset, adding an AR element to live performance seemed natural for fans who were already holding up their phones
View ArticleAnnouncing PSFK’s 2018 Content Calendar
PSFK is pleased to share our 2018 calendar of trend reports, from Travel and Wellness to Retail, Privacy and Education
View ArticleHow Small Retailers Are Dealing With The ‘Amazon Effect’
Analysts say local competitors in Australia are as profitable as before the global giant’s ‘underwhelming’ launch—but for how much longer?
View ArticleInterview: How To Thrive On Pet Tech Trends
Yaroslav Azhnyuk, who makes the laser-enabled smart camera Petcube, explains how an entrepreneur is reacting to pet tech trends
View ArticleLive Data: Ad Biz Priorities & KPIs For 2018
Our Purple Panel survey explored the objectives and metrics of the modern advertising executive
View ArticleGoogle Launched Its Own Ad Blocker, But Can We Trust It To Be The Judge?
With cries of undue influence over the industry body deciding which ads to ban, is new Chrome adblocking too self-serving?
View ArticleWhy Facebook Is Quickly Losing Teenage Users
This year more than 3 million under-25s in the U.K. and U.S. are expected to leave the site
View Article5 Key Disruptors In The Financial Industry
PSFK outlines five trends disrupting finance from our Digital Banking Playbook, a collaboration with Microsoft
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