Interview: How High-Tech Glasses Brand North Builds Futuristic Retail...
The Canadian technology brand is creating a new way to experience smart glasses, with high-touch retail locations in Brooklyn and Toronto that enable personalized fit and function
View ArticleHow Platforms Like Yahoo Use Video Content To Enable Influencer-Driven Commerce
Shoppable content is getting a boost from influencers and celebrities promoting products and services via interactive platforms
View ArticlePSFK Looks At China, The World’s Retail Laboratory
PSFK's latest debrief spotlights China’s leading retail and CX innovators, outlining how the future of global retail is happening in China today
View ArticleHow Retailers Like Amazon Are Using Curation To Recommend Gifts
Once online-only retailers are using a mix of physical and digital retail strategies to merchandise an assortment of products for the holiday season, helping guide customers toward the most relevant...
View ArticleHow Brands Like Casper And L’Occitane Enable Shopping Therapy For The Holiday...
From offering nap sessions to foodie treats and wellness gift guides, top retailers are catering to consumers' undying health and wellbeing obsessions during a season of winter blues and holiday madness
View ArticleInterview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise...
This holiday season, fans of tex-mex chain Taco Bell will be able to purchase branded gift wrap exclusively on Amazon Canada, part of the restaurant's efforts to maintain its reputation for fun and...
View ArticleRetail Innovation Week Preview: Previous eBay Exec On How Stores Can Elevate...
Ahead of speaking at PSFK's Future of Retail Conference on January 16, CEO Healey Cypher explains how technological solutions provider ZIVELO focuses on enabling seamless design-led digital...
View ArticleHow One Brand Strategist Combines Research And Creative Intuition For...
For SVA Masters In Branding grad Jenna Halbert, building brand strategies at Reddit is a natural extension of her background in marketing and design
View ArticleHow Retailers Like Petco And Walmart Are Hosting Service-Oriented Activations
Retailers are providing customers with additional assistance like holiday helpers and personalized gift guides this holiday season for a more efficient and supportive shopping experience
View ArticleInterview: Casaza’s President On Building A New Kind Of Home And Design...
This platform challenges competitors such as Pinterest and Wayfair by connecting customers with the opportunity to purchase products from design adds and offering concepts developed by industry experts
View Article[New report] Evolving Membership Ecosystems Through Paid Loyalty
Content has been devalued because consumers expect all online content to be free; therefore, publishers are struggling to generate revenue. In order to adapt to a new media landscape, they are...
View ArticlePSFK Retail Conference Preview: Ro’s CEO On Democratizing Healthcare...
Presenting at PSFK's Future of Retail 2019 Conference, Ro is a mission-driven healthcare technology company that works with doctors, pharmacists and engineers to provide accessible, affordable,...
View ArticleHow Retailers Like Macy’s And Saks Are Using Data To Generate Guided...
Aiming to take the stress out of holiday shopping, brands are delivering custom product recommendations both in-store and online
View ArticleInterview: How Ritual’s Katerina Schneider Brings Transparency To The...
The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on...
View ArticleNYRIW Preview: YourStudio Co-Founder On Enabling Next-Gen, Post-Instagram...
Before speaking at an NYRIW retail design panel on Tuesday, January 15, Howard Sullivan, creative director and co-founder of the award-winning YourStudio, explains how his agency designs in-store...
View ArticleInterview: How Shipsi Helps Retailers Of All Sizes Compete With Quick Holiday...
Shipsi founder, Chelsie Lee tells PSFK how she helps small businesses and independent retailers offer agile shipping solutions and excellent customer service for holiday shoppers amid rising consumer...
View ArticleHow Brands Like Walgreens And Volvo Are Creating Value Ecosystems For Consumers
Offering additional assistance and communication post purchase adds extra value and fosters relationships between consumer and brand
View Article[New report] Incorporating Flavor Into The Brand Experience Ecosystem
The following research provides an overview of innovative ways retailers are incorporating flavor into their brand engagements, product and service offerings to create meaningful experiences with...
View ArticleNYRIW Preview: How Roam Fitness Meets Travelers At The Juncture Of Wellness...
Ahead of an NYRIW panel on New Destinations for Airport Retail, PSFK spoke to ROAM Fitness founder and CMO Cynthia Sandall to learn about how the brand is meeting consumers at the junction of their...
View ArticleWatch: The China Debrief Webinar Video
In the latest webinar, PSFK Senior Strategist Penn Whaling and Strategist Conner Dial guide viewers through the 80+ page China Debrief, which shows how Alibaba, JD and Tencent are innovating along the...
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